License to inspire:
Pirum Press/Central Illustration Agency
Project outputs:
Book design
Winner: Cardiff Design Festival 2010, Publishing Category.
Shortlist: Design Week Awards 2011, Editorial Category.
Included in the Creative Review Annual, 2011.
Staziker Jones was asked to design this stunning showcase of cutting edge work by the world's most talented illustrators. Including interviews with industry heavyweights such as Sir John Hegarty, Sir Peter Blake, Tom Conran and Brian Grimwood, the book is a stimulating mix of wonderful imagery and fascinating comment from the key movers and shakers in the world of commercial illustration.
License to inspire is the first title to be published by Pirum Press.
"Having recently overhauled our CIA brand identity, Staziker Jones were already seriously in tune with the personality of our agency and the artists we represent which made them obvious choices to design our first ever book. Our ambition was to create a covetable book that would serve two purposes; firstly of establishing the story of the agency and celebrating it's collaborative output, and secondly to work as a practical source book for clients commissioning our artists.
Staziker Jones have nailed both objectives and created a book which is at once a joyous tribute to the work of our illustrators and a considered account of how we operate and our relationships with the creative agencies we work with. With beautiful changes of pace throughout, an elegant lightness of touch where the imagery needs to sing mixed with an exuberant sense of fun, there has nevertheless been a serious analytical approach to every design consideration from font to stock. License to inspire really is a perfect statement of who we are, where we've come from and where we're going."
Benjamin Cox, MD, Central Illustration Agency