V12 Retail Finance:
Finance. Pure and Simple.
Project outputs:
Brand Strategy development
Strapline development
Branding
Brand Guidelines
Websites
V12 Retail finance is the UK’s only specialist Retail Finance provider, offering Retail, Point of Sale and Interest Free Finance to a range of sectors including Healthcare, Furniture and Consumer Electricals.
V12 commissioned Staziker Jones to rebrand the V12 group, including creating a brand for the newly formed V12 Personal Finance. Initial research and familiarisation was followed by a consultation period, culminating in the creation of a brand strategy and positioning statements.
The visual brand was developed and implemented across a range of collateral, including two marketing websites for both V12 Retail Finance and V12 Personal Finance, a fully interactive client portal and the V12 developed application process software.
Staziker Jones has created extensive brand guidelines and tone of voice work, as well as providing copywriting services. The brand continues to be rolled out across the organisation including signage, interiors, direct marketing and print materials.