Macario Lewin:
More than just bean counters
Project outputs:
Branding
Positioning
Advertising
Direct marketing
Promotional materials
Website
Winner: Cardiff Design Festival 2009, Branding Category.
Macario Lewin is a young, professional and forward-thinking accountancy practice.
Staziker Jones was commissioned to re-brand the business. During a series of workshops it became clear that we were not dealing with ordinary ‘bean counters’ - a fact that inspired us to turn the stereotypical perception of accountants on its head and create the award-winning brand they have today.
The brand has since been successfully implemented across a range of marketing materials including press advertising, direct marketing and website.
“We were delighted that Staziker Jones totally understood us. Our existing clients were very enthusiastic about the change and the new branding attracted many new clients.” Lisa Macario