RGB:
Defining visions.
Project outputs:
Brand Strategy development
Strapline development
Branding
Brand Guidelines
Moving image
Website
Promotional material
Merchandise
Photography
Based in Berkshire, RGB is a high-end audio/visual distributor that provides technical products and expertise to professional and residential markets.
RGB asked Staziker Jones to rebrand the business in line with its vision for the future. Following a consultation process during which the brand promise, core values, personality and tone of voice were established into a robust brand strategy, a unique marque and brand were developed.
The new brand reflects the company’s values and aspirations. As such, it’s bold, confident and accessible. We wanted to create a brand that reflected the technical capabilities of the company, one that allowed for flexibility and infinite creativity. Bringing the brand and marque to life with moving image has created a brand that is fit for purpose and future proof.
Following a successful launch, we managed the implementation, design and production of a vast range of marketing materials, including a database-driven website promoting RGB's extensive product range, merchandise, stationery, print materials and iPad presentations.