Linc-Cymru:
A link to the future
Project outputs:
Branding
Positioning
Advertising
Direct marketing
Promotional materials
Website
After being commissioned to rebrand Glamorgan and Gwent Housing Association (G&GHA), messaging workshops let to renaming the organisation Linc-Cymru.
Following this positive start, we developed a brand taking into consideration the need to avoid distancing G&GHA too far from its past. We took it far enough to unlock a positive future, implementing the new brand identity across the organisation, its marketing, website and interior refit.